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Keyword targeting optimization in sponsored search advertising: Combining selection and matching.

Huiran LiYanwu Yang
Published in: Electron. Commer. Res. Appl. (2022)
Keyphrases
  • sponsored search advertising
  • purchase behavior
  • budget constraints
  • search engine
  • internet search engines
  • search advertising
  • auction mechanisms
  • multi dimensional
  • keywords
  • multi agent