Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda.
Yanwu YangHuiran LiPublished in: CoRR (2023)
Keyphrases
- literature review
- sponsored search advertising
- purchase behavior
- internet search engines
- search engine
- search advertising
- case study
- auction mechanisms
- current issues
- decision making
- sponsored search
- decision makers
- electronic markets
- cooperative
- multi attribute
- user behavior
- display advertising
- budget constraints
- data mining techniques
- np hard
- multi agent systems
- keywords