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Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching.

Huiran LiYanwu Yang
Published in: CoRR (2022)
Keyphrases
  • sponsored search advertising
  • purchase behavior
  • search advertising
  • search engine
  • budget constraints
  • keywords
  • internet search engines
  • auction mechanisms
  • decision making
  • sponsored search
  • web search