Helen McCormick

Publication Activity (10 Years)

Years Active: 2021-2023
Publications (10 Years): 4

Top Topics

Visual Attention

Clickstream Data

Top Venues

Inf. Technol. People

Behav. Inf. Technol.

Int. J. Inf. Manag.

Int. J. Hum. Comput. Stud.

Publications

Rosy Boardman, Helen McCormick
Exploring how different ages of consumers shop on women's fashion retail websites. Int. J. Hum. Comput. Stud. 177 (2023)
Rosy Boardman, Helen McCormick, Claudia E. Henninger
Exploring attention on a retailer's homepage: an eye-tracking & qualitative research study. Behav. Inf. Technol. 42 (8) (2023)
Rosy Boardman, Helen McCormick
Attention and behaviour on fashion retail websites: an eye-tracking study. Inf. Technol. People 35 (7) (2022)
Shuang Zhou, Liz Barnes, Helen McCormick, Marta Blazquez Cano
Social media influencers' narrative strategies to create eWOM: A theoretical contribution. Int. J. Inf. Manag. 59 (2021)