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Social media influencers' narrative strategies to create eWOM: A theoretical contribution.

Shuang ZhouLiz BarnesHelen McCormickMarta Blazquez Cano
Published in: Int. J. Inf. Manag. (2021)
Keyphrases
  • social media
  • viral marketing
  • social networks
  • theoretical analysis
  • optimal strategy
  • social interaction
  • user generated content
  • social influence
  • social capital
  • social media data