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Shuang Zhou
ORCID
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
User Generated Content
Optimal Strategy
Viral Marketing
Social Media Data
Top Venues
Int. J. Inf. Manag.
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Publications
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Shuang Zhou
,
Liz Barnes
,
Helen McCormick
,
Marta Blazquez Cano
Social media influencers' narrative strategies to create eWOM: A theoretical contribution.
Int. J. Inf. Manag.
59 (2021)