Marta Blazquez Cano

Publication Activity (10 Years)

Years Active: 2017-2021
Publications (10 Years): 3

Top Topics

Success Factors

Programming Course

User Engagement

Online Retailers

Top Venues

Int. J. Inf. Manag.

Comput. Hum. Behav.

Electron. Commer. Res. Appl.

Publications

Shuang Zhou, Liz Barnes, Helen McCormick, Marta Blazquez Cano
Social media influencers' narrative strategies to create eWOM: A theoretical contribution. Int. J. Inf. Manag. 59 (2021)
Vineet Kaushik, Arpita Khare, Rosy Boardman, Marta Blazquez Cano
Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers. Electron. Commer. Res. Appl. 39 (2020)
Marta Blazquez Cano, Patsy Perry, Rachel Ashman, Kathryn Waite
The influence of image interactivity upon user engagement when using mobile touch screens. Comput. Hum. Behav. 77 (2017)