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Exploring attention on a retailer's homepage: an eye-tracking & qualitative research study.

Rosy BoardmanHelen McCormickClaudia E. Henninger
Published in: Behav. Inf. Technol. (2023)
Keyphrases
  • eye tracking
  • visual attention
  • grounded theory
  • eye tracking data
  • eye movements
  • human computer interaction
  • gaze estimation
  • image quality
  • higher level
  • visual search
  • cognitive style
  • gaze direction