Gerrit H. van Bruggen

Publication Activity (10 Years)

Years Active: 1998-2021
Publications (10 Years): 1

Top Topics

Social Networking

Malicious Activities

Top Venues

Publications

Sarah Gelper, Ralf van der Lans, Gerrit H. van Bruggen
Competition for Attention in Online Social Networks: Implications for Seeding Strategies. Manag. Sci. 67 (2) (2021)
Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. Mark. Sci. 29 (2) (2010)
Gerrit H. van Bruggen, Martin Spann, Gary L. Lilien, Bernd Skiera
Prediction Markets as institutional forecasting support systems. Decis. Support Syst. 49 (4) (2010)
Ujwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations. Inf. Syst. Res. 20 (4) (2009)
Kristine de Valck, Gerrit H. van Bruggen, Berend Wierenga
Virtual communities: A marketing perspective. Decis. Support Syst. 47 (3) (2009)
Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception. Inf. Syst. Res. 15 (3) (2004)
Berend Wierenga, Gerrit H. van Bruggen
Developing a Customized Decision-Support System for Brand Managers. Interfaces 31 (3-Supplement) (2001)
Berend Wierenga, Gerrit H. van Bruggen
The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas. MIS Q. 22 (1) (1998)