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Virtual communities: A marketing perspective.
Kristine de Valck
Gerrit H. van Bruggen
Berend Wierenga
Published in:
Decis. Support Syst. (2009)
Keyphrases
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virtual communities
social networks
data mining
virtual world
website
trust and reputation systems
trust management
situated learning
information sharing
community members
decision making
online communities
social aspects
social media
grid infrastructure
critical mass