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DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception.

Gary L. LilienArvind RangaswamyGerrit H. van BruggenKatrin Starke
Published in: Inf. Syst. Res. (2004)
Keyphrases
  • resource allocation decisions
  • decision support system
  • decision making
  • website
  • data mining
  • social media
  • resource allocation
  • decision support
  • consumer behavior