Estrella Díaz

Publication Activity (10 Years)

Years Active: 2014-2020
Publications (10 Years): 6

Top Topics

Personal Software Process

Communicative Acts

Top Venues

Concurr. Eng. Res. Appl.

J. Oper. Res. Soc.

Electron. Commer. Res.

Int. J. Prod. Res.

Publications

Rocío Carranza, Estrella Díaz, David Martín-Consuegra, Pilar Fernández-Ferrín
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Ind. Manag. Data Syst. 120 (12) (2020)
Junguang Zhang, Saike Jia, Estrella Díaz
Dynamic monitoring and control of a critical chain project based on phase buffer allocation. J. Oper. Res. Soc. 69 (12) (2018)
Estrella Díaz, David Martín-Consuegra, Águeda Esteban
Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory. Internet Res. 27 (4) (2017)
Junguang Zhang, Xiwei Song, Estrella Díaz
Critical chain project buffer sizing based on resource constraints. Int. J. Prod. Res. 55 (3) (2017)
Junguang Zhang, Xiwei Song, Estrella Díaz
Project buffer sizing of a critical chain based on comprehensive resource tightness. Eur. J. Oper. Res. 248 (1) (2016)
Estrella Díaz, David Martín-Consuegra, Hooman Estelami
A persuasive-based latent class segmentation analysis of luxury brand websites. Electron. Commer. Res. 16 (3) (2016)
Estrella Díaz, David Martín-Consuegra, Águeda Esteban
Is ICT good for employees? An analysis of its effects on sales agents' perceptions of service cannibalization. Comput. Hum. Behav. 51 (2015)
Junguang Zhang, Ruixia Shi, Estrella Díaz
Dynamic monitoring and control of software project effort based on an effort buffer. J. Oper. Res. Soc. 66 (9) (2015)
Junguang Zhang, Saike Jia, Estrella Díaz
A new buffer sizing approach based on the uncertainty of project activities. Concurr. Eng. Res. Appl. 23 (1) (2015)
Junguang Zhang, Xiwei Song, Estrella Díaz
Buffer sizing of critical chain based on attribute optimization. Concurr. Eng. Res. Appl. 22 (3) (2014)