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Pilar Fernández-Ferrín
ORCID
Publication Activity (10 Years)
Years Active: 2020-2020
Publications (10 Years): 1
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Ind. Manag. Data Syst.
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Publications
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Rocío Carranza
,
Estrella Díaz
,
David Martín-Consuegra
,
Pilar Fernández-Ferrín
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.
Ind. Manag. Data Syst.
120 (12) (2020)