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PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.
Rocío Carranza
Estrella Díaz
David Martín-Consuegra
Pilar Fernández-Ferrín
Published in:
Ind. Manag. Data Syst. (2020)
Keyphrases
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neural network
information systems
end users
business processes
mobile applications
e learning
information technology
recommender systems
information sources
business process
smart phones
user centric
visualization tool