Brendan Kitts

Publication Activity (10 Years)

Years Active: 1996-2023
Publications (10 Years): 10

Top Topics

Auction Protocol

Experimental Design

Top Venues

Publications

San Gultekin, Brendan Kitts, Aaron Flores, John W. Paisley
Nonlinear Kalman Filtering with Reparametrization Gradients. CoRR (2023)
Tian Zhou, Hao He, Shengjun Pan, Niklas Karlsson, Bharatbhushan Shetty, Brendan Kitts, Djordje Gligorijevic, San Gultekin, Tingyu Mao, Junwei Pan, Jianlong Zhang, Aaron Flores
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions. KDD (2021)
Wei Zhang, Brendan Kitts, Yanjun Han, Zhengyuan Zhou, Tingyu Mao, Hao He, Shengjun Pan, Aaron Flores, San Gultekin, Tsachy Weissman
MEOW: A Space-Efficient Nonparametric Bid Shading Algorithm. KDD (2021)
Tian Zhou, Hao He, Shengjun Pan, Niklas Karlsson, Bharatbhushan Shetty, Brendan Kitts, Djordje Gligorijevic, San Gultekin, Tingyu Mao, Junwei Pan, Jianlong Zhang, Aaron Flores
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions. CoRR (2021)
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty, Brendan Kitts, Shengjun Pan, Junwei Pan, Aaron Flores
Bid Shading in The Brave New World of First-Price Auctions. CIKM (2020)
Shengjun Pan, Brendan Kitts, Tian Zhou, Hao He, Bharatbhushan Shetty, Aaron Flores, Djordje Gligorijevic, Junwei Pan, Tingyu Mao, San Gultekin, Jianlong Zhang
Bid Shading by Win-Rate Estimation and Surplus Maximization. CoRR (2020)
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty, Brendan Kitts, Shengjun Pan, Junwei Pan, Aaron Flores
Bid Shading in The Brave New World of First-Price Auctions. CoRR (2020)
Brendan Kitts, Nathan McCoy, Mark van den Berg
The Future of Online Advertising: Thoughts on Emerging Issues in Privacy, Information Bubbles, and Disinformation. ISTAS (2019)
Brendan Kitts, Andrew Potter
Efficient Adversarial Chaff Generation for Challenge-Response Authentication Over Unsecure Networks with an Application to Civilian Radio Networks. ISI (2019)
Brendan Kitts, Michael Krishnan, Ishadutta Yadav, Yongbo Zeng, Garrett Badeau, Andrew Potter, Sergey Tolkachov, Ethan Thornburg, Satyanarayana Reddy Janga
Ad Serving with Multiple KPIs. KDD (2017)
Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. ADKDD@KDD (2014)
Brendan Kitts, Dyng Au
A Comparison of Algorithms for TV Ad Targeting. ICDM Workshops (2014)
Brendan Kitts, Jing Ying Zhang, Albert Roux, Ron Mills
Click Fraud Detection with Bot Signatures. ISI (2013)
Brendan Kitts, Dyng Au, Brian Burdick, Jon Borchardt, Amanda Powter, Todd Otis
Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System. ICDM Workshops (2013)
Brendan Kitts, Jing Ying Zhang, Gang Wu, Raj Mahato
Click fraud botnet detection by calculating mix adjusted traffic value: A method for de-cloaking click fraud attacks that is resistant to spoofing. ISI (2013)
Brendan Kitts
The Making of a Large-Scale Online Ad Server: Practical Lessons Building One of the World's Largest Online Ad Servers. ICDM Workshops (2013)
Wesley Brandi, Brendan Kitts, Raj Mahato, Jing Ying Zhang
Armored ads. ISI (2013)
Brendan Kitts, Dyng Au, Brian Burdick
A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms. ICDM (2013)
Brendan Kitts, Dyng Au, Brian Burdick
Real-Time Television ROI Tracking Using Mirrored Experimental Designs. PAKDD Workshops (2013)
Brendan Kitts, Dyng Au, Brian Burdick
Tectonic Shifts in Television Advertising. ICDM Workshops (2012)
Gabor Melli, Xindong Wu, Paul Beinat, Francesco Bonchi, Longbing Cao, Rong Duan, Christos Faloutsos, Rayid Ghani, Brendan Kitts, Bart Goethals, Geoffrey J. McLachlan, Jian Pei, Ashok Srivastava, Osmar R. Zaïane
Top-10 Data Mining Case Studies. Int. J. Inf. Technol. Decis. Mak. 11 (2) (2012)
Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek, Ryan Brooks, Brian Burdick
Targeting Television Audiences Using Demographic Similarity. ICDM Workshops (2010)
Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick
Attribution of Conversion Events to Multi-channel Media. ICDM (2010)
Bernard J. Jansen, Theresa Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy
The Components and Impact of Sponsored Search. Computer 42 (5) (2009)
Gang Wu, Brendan Kitts
Experimental comparison of scalable online ad serving. KDD (2008)
Gabor Melli, Osmar R. Zaïane, Brendan Kitts
Introduction to the special issue on successful real-world data mining applications. SIGKDD Explor. 8 (1) (2006)
Brendan Kitts, Benjamin J. LeBlanc
Optimal Bidding on Keyword Auctions. Electron. Mark. 14 (3) (2004)
Brendan Kitts, Benjamin J. LeBlanc
A Trading Agent and Simulator for Keyword Auctions. AAMAS (2004)
Brendan Kitts, Kevin Hetherington-Young, Martin Vrieze
Large-Scale Mining, Discovery and Visualization of WWW User Clickpaths. Int. J. Image Graph. 2 (1) (2002)
Brendan Kitts, L. Edvinsson, T. Beding
Intellectual capital: from intangible assets to fitness landscapes. Expert Syst. Appl. 20 (1) (2001)
Brendan Kitts, David Freed, Martin Vrieze
Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities. KDD (2000)
Brendan Kitts
Representation Operators and Computation. Minds Mach. 9 (2) (1999)
Barbara Abbott, Annette Herskovits, Philip L. Peterson, Alfred R. Mele, David J. Cole, Daniel Crevier, Francis Jeffry Pelletier, Istvan S. N. Berkeley, Brendan Kitts, Mike Brown, George Paliouras
Book reviews. Minds Mach. 6 (2) (1996)