Optimal Bidding on Keyword Auctions.

Brendan Kitts Benjamin J. LeBlanc

Published in: Electron. Mark. (2004)

Keyphrases

marginal utility
combinatorial auctions
budget constraints
online auctions
bidding strategies
winner determination
keywords
dynamic programming
worst case
electronic marketplaces
auction mechanisms
optimal solution
autonomous agents
game theory
multi attribute
supply chain
sealed bid