Dyng Au

Publication Activity (10 Years)

Years Active: 2010-2014
Publications (10 Years): 0

Top Topics

Internet Marketing

Experimental Designs

Interactive Visual

Data Visualization

Top Venues

PAKDD Workshops

Publications

Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. ADKDD@KDD (2014)
Brendan Kitts, Dyng Au
A Comparison of Algorithms for TV Ad Targeting. ICDM Workshops (2014)
Brendan Kitts, Dyng Au, Brian Burdick, Jon Borchardt, Amanda Powter, Todd Otis
Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System. ICDM Workshops (2013)
Brendan Kitts, Dyng Au, Brian Burdick
A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms. ICDM (2013)
Brendan Kitts, Dyng Au, Brian Burdick
Real-Time Television ROI Tracking Using Mirrored Experimental Designs. PAKDD Workshops (2013)
Brendan Kitts, Dyng Au, Brian Burdick
Tectonic Shifts in Television Advertising. ICDM Workshops (2012)
Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek, Ryan Brooks, Brian Burdick
Targeting Television Audiences Using Demographic Similarity. ICDM Workshops (2010)
Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick
Attribution of Conversion Events to Multi-channel Media. ICDM (2010)