Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities.
Brendan KittsDavid FreedMartin VriezePublished in: KDD (2000)
Keyphrases
- conditionally independent
- probability distribution
- purchase behavior
- random variables
- latent variables
- conditional probabilities
- likelihood ratio
- electronic commerce
- hazard rate
- bayesian networks
- customer satisfaction
- belief networks
- user preferences
- probability theory
- customer knowledge
- customer behavior
- call center
- probabilistic model
- customer relationship management
- customer service
- data mining
- customer requirements
- customer data
- credit card
- upper bound
- training data