Anabel Gutierrez Mendoza

Publication Activity (10 Years)

Years Active: 2007-2021
Publications (10 Years): 7

Top Topics

Special Section

Cloud Computing

Digital Content

Top Venues

Int. J. Inf. Manag.

Publications

Hatice Kizgin, Anabel Gutierrez Mendoza, Bhavini Desai, Delia Vazquez, Nripendra P. Rana
Guest Editorial: A special section on digital marketing. Int. J. Inf. Manag. 59 (2021)
Naomi Jacobs, Steve Brewer, Peter J. Craigon, Jeremy G. Frey, Anabel Gutierrez Mendoza, Samantha Kanza, Louise Manning, Samuel Adam Munday, Simon Pearson, Justin Sacks
Considering the ethical implications of digital collaboration in the Food Sector. Patterns 2 (11) (2021)
Delia Vazquez, Xiangran Wu, Bang Nguyen, Anthony Kent, Anabel Gutierrez Mendoza, Tuo Chen
Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. Int. J. Inf. Manag. 53 (2020)
Anabel Gutierrez Mendoza, Simon O'Leary, Nripendra P. Rana, Yogesh Kumar Dwivedi, Tatiana Calle
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor. Comput. Hum. Behav. 95 (2019)
Anabel Gutierrez Mendoza, Bhavini Desai, Claudia Peña Corona Rodriguez, Rita Barraza
Privacy and Data Analytics in the growing digital sphere. AMCIS (2019)
Joanne Pei-Chung Wang, Anabel Gutierrez Mendoza
An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail. EMCIS (2018)
Anabel Gutierrez Mendoza
Internet Privacy Concerns in the Context of Web Personalisation. UKAIS (2016)
Anabel Gutierrez Mendoza, Elias Boukrami, Ranald Lumsden
Technological, organisational and environmental factors influencing managers' decision to adopt cloud computing in the UK. J. Enterp. Inf. Manag. 28 (6) (2015)
Anabel Gutierrez Mendoza, Ranald Lumsden
Key Management Determinants For Cloud Computing Adoption. UKAIS (2014)
Olga Rommel, Anabel Gutierrez Mendoza
Empirical Assessment of Risks in is/IT Projects: Challenges for Managers. ECIS (2012)
Anabel Gutierrez Mendoza, Jorge Orozco, Alan Serrano
Factors affecting IT and business alignment: a comparative study in SMEs and large organisations. J. Enterp. Inf. Manag. 22 (1/2) (2009)
Anabel Gutierrez Mendoza, Charalampos Mylonadis, Jorge Orozco, Alan Serrano
Business-IS Alignment: Assessment Process to Align IT Projects With Business Strategy. AMCIS (2008)
Anabel Gutierrez Mendoza, Jorge Orozco-Vargas, Anastasia Papazafeiropoulou, Alan Edwin Serrano-Rico
Developing a Taxonomy for the Understanding of Business and IT Alignment Paradigms and Tools. ECIS (2008)
Anabel Gutierrez Mendoza, Jorge Orozco, Alan Serrano, Ali Nawazish, Homa Yaz
Comparing Alignment Factors in SMEs and Large Organizations: A Planning Integration Perspective. AMCIS (2007)