Joanne Pei-Chung Wang

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Internet Shopping

Top Venues

Publications

Joanne Pei-Chung Wang, Anabel Gutierrez Mendoza
An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail. EMCIS (2018)