Login / Signup
An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail.
Joanne Pei-Chung Wang
Anabel Gutierrez Mendoza
Published in:
EMCIS (2018)
Keyphrases
</>
mobile apps
customer behavior
point of sale
mobile applications
analytic tools
internet shopping
electronic commerce
business models
learning environment
smart phones
mobile devices
service quality
customer relationship management
m learning
database management
cloud computing
mobile phone