Login / Signup
Delia Vazquez
ORCID
Publication Activity (10 Years)
Years Active: 2017-2021
Publications (10 Years): 3
Top Topics
Instant Messaging
Special Section
Direct Marketing
Digital Curves
Top Venues
Int. J. Inf. Manag.
Comput. Hum. Behav.
</>
Publications
</>
Hatice Kizgin
,
Anabel Gutierrez Mendoza
,
Bhavini Desai
,
Delia Vazquez
,
Nripendra P. Rana
Guest Editorial: A special section on digital marketing.
Int. J. Inf. Manag.
59 (2021)
Delia Vazquez
,
Xiangran Wu
,
Bang Nguyen
,
Anthony Kent
,
Anabel Gutierrez Mendoza
,
Tuo Chen
Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context.
Int. J. Inf. Manag.
53 (2020)
Delia Vazquez
,
Charles Dennis
,
Yizhong Zhang
Understanding the effect of smart retail brand - Consumer communications via mobile instant messaging (MIM) - An empirical study in the Chinese context.
Comput. Hum. Behav.
77 (2017)