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Understanding the effect of smart retail brand - Consumer communications via mobile instant messaging (MIM) - An empirical study in the Chinese context.
Delia Vazquez
Charles Dennis
Yizhong Zhang
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
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instant messaging
communication technologies
text messaging
theoretical and practical implications
email
context aware
communication systems
mobile devices
chat conversations
context sensitive
mobile users
web services
mobile phone