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Guest Editorial: A special section on digital marketing.
Hatice Kizgin
Anabel Gutierrez Mendoza
Bhavini Desai
Delia Vazquez
Nripendra P. Rana
Published in:
Int. J. Inf. Manag. (2021)
Keyphrases
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special section
special issue
data mining
award winning
decision making
website
consumer behavior
digital content
marketing strategies
social media
customer relationship management
digital curves
direct marketing
digital media
predictive modeling
web pages
learning algorithm