The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation.
Rishika RishikaAshish KumarRamkumar JanakiramanRam BezawadaPublished in: Inf. Syst. Res. (2013)
Keyphrases
- social media
- customer base
- customer satisfaction
- customer behavior
- customer service
- customer data
- marketing strategies
- customer relationship management
- potential customers
- customer requirements
- call center
- customer segmentation
- user participation
- retail banking
- customer preferences
- direct marketing
- software vendors
- service times
- data mining
- customer churn
- electronic commerce
- limited capacity
- social networks
- customer support
- social activities
- service quality
- behavior patterns
- customer orders
- market segments
- banking industry
- customer demand
- decision making
- information diffusion
- business opportunities
- supply chain
- big data
- online communities
- database marketing
- consumer behavior