Ram Bezawada

Publication Activity (10 Years)

Years Active: 2012-2015
Publications (10 Years): 0

Top Topics

Direct Marketing

Banking Industry

Top Venues

Inf. Syst. Res.

Publications

Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar
Aggregate Impact of Different Brand Development Strategies. Manag. Sci. 61 (5) (2015)
Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Inf. Syst. Res. 24 (1) (2013)
Karthik Sridhar, Ram Bezawada, Minakshi Trivedi
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets. Mark. Sci. 31 (4) (2012)