Rishika Rishika

Publication Activity (10 Years)

Years Active: 2013-2019
Publications (10 Years): 1

Top Topics

Banking Industry

Database Marketing

Top Venues

Inf. Syst. Res.

Publications

Rishika Rishika, Jui Ramaprasad
The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior. Manag. Sci. 65 (7) (2019)
Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Inf. Syst. Res. 24 (1) (2013)