Yoonmo Koo

Publication Activity (10 Years)

Years Active: 2015-2018
Publications (10 Years): 1

Top Topics

Purchase Behavior

Marketing Campaigns

Electronic Commerce

Top Venues

Ind. Manag. Data Syst.

Telematics Informatics

Publications

Hyunsong Lee, Hyunhong Choi, Yoonmo Koo
Lowering customer's switching cost using B2B services for telecommunication companies. Telematics Informatics 35 (7) (2018)
JongRoul Woo, Joongha Ahn, Jongsu Lee, Yoonmo Koo
Media channels and consumer purchasing decisions. Ind. Manag. Data Syst. 115 (8) (2015)