Lowering customer's switching cost using B2B services for telecommunication companies.
Hyunsong LeeHyunhong ChoiYoonmo KooPublished in: Telematics Informatics (2018)
Keyphrases
- customer data
- market segments
- potential customers
- electronic commerce
- customer service
- customer behavior
- churn prediction
- telecommunication services
- marketing strategies
- marketing campaigns
- customer satisfaction
- customer churn
- web services
- customer base
- cost reduction
- service oriented
- context aware
- trading partners
- total cost
- service providers
- service composition
- customer demand
- service quality
- electronic business
- cost sensitive
- online marketing
- search costs
- business managers
- data mining
- electronic markets
- ubiquitous computing
- mobile services
- business activities
- competitive advantage
- customer support
- information services
- service requirements
- call center
- business applications