Media channels and consumer purchasing decisions.
JongRoul WooJoongha AhnJongsu LeeYoonmo KooPublished in: Ind. Manag. Data Syst. (2015)
Keyphrases
- multimedia content
- multimedia
- multimedia data
- online shopping
- decision makers
- purchasing behavior
- decision making
- multimedia technology
- purchase behavior
- multi channel
- consumer behavior
- decision model
- electronic commerce
- decision process
- website
- internet shopping
- digital media
- information acquisition
- cross media
- product information
- database
- learning algorithm