Joongha Ahn

Publication Activity (10 Years)

Years Active: 2015-2022
Publications (10 Years): 2

Top Topics

Purchasing Behavior

Top Venues

IEEE Trans. Engineering Management

Ind. Manag. Data Syst.

Comput. Hum. Behav.

Publications

Hyunhong Choi, Joongha Ahn, JongRoul Woo
Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups. IEEE Trans. Engineering Management 69 (5) (2022)
Junghun Kim, Jongsu Lee, Joongha Ahn
Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction. Comput. Hum. Behav. 64 (2016)
JongRoul Woo, Joongha Ahn, Jongsu Lee, Yoonmo Koo
Media channels and consumer purchasing decisions. Ind. Manag. Data Syst. 115 (8) (2015)