Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction.
Junghun KimJongsu LeeJoongha AhnPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- smart phones
- multi attribute
- south korea
- cp nets
- mobile devices
- user preferences
- mobile phone
- preference relations
- preference elicitation
- united states
- individual preferences
- soft constraints
- qualitative preferences
- touch screen
- smart devices
- utility function
- wifi
- mobile applications
- handheld devices
- multiple criteria
- attribute values
- mobile platform
- electronic devices
- processing power
- tablet computers
- preference models
- android platform
- preference model
- preference learning
- mobile platforms
- online gaming
- preference criteria
- e government
- tablet pc
- processing capabilities
- user profiles
- expert systems