JongRoul Woo

Publication Activity (10 Years)

Years Active: 2015-2022
Publications (10 Years): 5

Top Topics

Purchase Behavior

Demand Forecasting

Internet Shopping

Top Venues

Ind. Manag. Data Syst.

Technol. Anal. Strateg. Manag.

IEEE Trans. Engineering Management

Publications

Hyunhong Choi, Joongha Ahn, JongRoul Woo
Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups. IEEE Trans. Engineering Management 69 (5) (2022)
JongRoul Woo, Christopher L. Magee
Relationship between technological improvement and innovation diffusion: an empirical test. Technol. Anal. Strateg. Manag. 34 (4) (2022)
Dongha Kim, JongRoul Woo, Jungwoo Shin, Jongsu Lee, Yongdai Kim
Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market. Ind. Manag. Data Syst. 119 (5) (2019)
JongRoul Woo, Christopher L. Magee
Forecasting the value of battery electric vehicles compared to internal combustion engine vehicles: the influence of driving range and battery technology. CoRR (2018)
Sesil Lim, JongRoul Woo, Jongsu Lee, Sung-Yoon Huh
Consumer valuation of personal information in the age of big data. J. Assoc. Inf. Sci. Technol. 69 (1) (2018)
JongRoul Woo, Joongha Ahn, Jongsu Lee, Yoonmo Koo
Media channels and consumer purchasing decisions. Ind. Manag. Data Syst. 115 (8) (2015)