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Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market.

Dongha KimJongRoul WooJungwoo ShinJongsu LeeYongdai Kim
Published in: Ind. Manag. Data Syst. (2019)
Keyphrases
  • data sets
  • database
  • knowledge discovery
  • historical data
  • demand forecasting
  • search engine
  • data collection
  • feature extraction
  • data analysis
  • artificial neural networks
  • data sources
  • data mining techniques