Yan Li

Publication Activity (10 Years)

Years Active: 2019-2024
Publications (10 Years): 6

Top Topics

Social Network Sites

Top Venues

Electron. Commer. Res. Appl.

Interact. Learn. Environ.

J. Glob. Inf. Manag.

Comput. Hum. Behav.

Publications

Yan Li, Ruijuan Wu, Shanshan Wang
Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers' cognition regarding preference heterogeneity. Electron. Commer. Res. Appl. 64 (2024)
Yan Li, Ruijuan Wu, Jianxin Liu, Shanshan Wang
The Impact of Targeted Online Advertising's Pushing Time on Consumers' Browsing Intention: A Study Based on Regret Theory. J. Glob. Inf. Manag. 31 (1) (2023)
Ruijuan Wu, Yan Li, Yixiao Hu
Navigating in online stores: The effect of the primary navigation on consumers' response - A study based on the apparel e-retailer. Electron. Commer. Res. Appl. 53 (2022)
Yan Li, Ruijuan Wu, Dongjin Li
The influence of subjective characteristics of social network sites on consumers' word-of-mouth sharing. Online Inf. Rev. 44 (5) (2020)
Hai Zhang, Luyao Yu, Mengxue Ji, Yulu Cui, Dongping Liu, Yan Li, Haiqiao Liu, Yining Wang
Investigating high school students' perceptions and presences under VR learning environment. Interact. Learn. Environ. 28 (5) (2020)
Yan Li, Ruijuan Wu, Dongjin Li, Hejun Fan
Can scarcity of products promote or restrain consumers' word-of-mouth in social networks? The moderating roles of products' social visibility and consumers' self-construal. Comput. Hum. Behav. 95 (2019)