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The Impact of Targeted Online Advertising's Pushing Time on Consumers' Browsing Intention: A Study Based on Regret Theory.

Yan LiRuijuan WuJianxin LiuShanshan Wang
Published in: J. Glob. Inf. Manag. (2023)
Keyphrases
  • online advertising
  • theoretical framework
  • online learning
  • user behavior
  • factors influencing
  • factors that influence
  • natural language processing
  • user experience
  • search advertising