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Hejun Fan
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Online Retailers
User Generated Reviews
Social Connections
Early Adopters
Top Venues
Comput. Hum. Behav.
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Publications
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Yan Li
,
Ruijuan Wu
,
Dongjin Li
,
Hejun Fan
Can scarcity of products promote or restrain consumers' word-of-mouth in social networks? The moderating roles of products' social visibility and consumers' self-construal.
Comput. Hum. Behav.
95 (2019)