Wenhua Hou

Publication Activity (10 Years)

Years Active: 2004-2024
Publications (10 Years): 6

Top Topics

Bullwhip Effect

Visual Analytics

Switching Costs

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Eur. J. Oper. Res.

Int. J. Prod. Res.

Int. Trans. Oper. Res.

Publications

Yuwen Zeng, Wenhua Hou
An analysis of price strategies with price matching in the presence of showrooming. Int. Trans. Oper. Res. 31 (2) (2024)
Xiuyi Zhang, Wenhua Hou, Wenqing Zhang
Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs. Int. J. Prod. Res. 60 (3) (2022)
Xiuyi Zhang, Wenhua Hou
The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability. Eur. J. Oper. Res. 296 (2) (2022)
Anaf Abdulkarem, Wenhua Hou
The Impact of Organizational Context on the Levels of Cross-Border E-Commerce Adoption in Chinese SMEs: The Moderating Role of Environmental Context. J. Theor. Appl. Electron. Commer. Res. 16 (7) (2021)
Wenhua Hou, Yuwen Zeng
Strategic Analysis of the Pricing Mechanisms in an Online Book Supply Chain in the Presence of Reference Price Effects. J. Theor. Appl. Electron. Commer. Res. 16 (5) (2021)
Yan Yan, Lingjun He, Li Liu, Tao Yang, Wenhua Hou, Hong Xiang, Xiaofeng Xia, Haibo Hu
Owleyes: A Visual Analytics System for Functions and Connection Patterns of IPv4 Addresses in Networks. IEEE Access 8 (2020)
Wenqing Zhang, Shanling Li, Dan Zhang, Wenhua Hou
On the impact of advertising initiatives in supply chains. Eur. J. Oper. Res. 234 (1) (2014)
Haichao Zheng, Dahui Li, Wenhua Hou
Task Design, Motivation, and Participation in Crowdsourcing Contests. Int. J. Electron. Commer. 15 (4) (2011)
Hui Wang, Wenhua Hou, Dahui Li
Institutional Antecedents and Consequences of Modularity in Business Process Outsourcing. AMCIS (2009)
Hui Wang, Wenhua Hou, Dahui Li
Antecendents and Consequences of Modularization in BPO - Based on Transaction Cost Theory and Knowledge-based Theory. ICIS (2009)
Yarui Peng, Wenhua Hou
A Framework of Total Performance Improvement and Transaction Cost-driven Business Process Outsourcing Strategy. PACIS (2004)