Login / Signup
Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs.
Xiuyi Zhang
Wenhua Hou
Wenqing Zhang
Published in:
Int. J. Prod. Res. (2022)
Keyphrases
</>
mobile applications
switching costs
mobile devices
mobile users
user experience
mobile phone
context aware
m learning
end users
mobile technologies
smart phones
location based services
wifi
prior studies
higher education
mobile apps