On the impact of advertising initiatives in supply chains.
Wenqing ZhangShanling LiDan ZhangWenhua HouPublished in: Eur. J. Oper. Res. (2014)
Keyphrases
- supply chain
- revenue sharing
- supply chain management
- bullwhip effect
- inventory management
- operating costs
- lead time
- inventory control
- uncertain demand
- service level
- decision making
- customer demand
- e government
- supplier selection
- trading partners
- economic order quantity
- planning horizon
- global economy
- information technology
- case study