Wen-Chin Tsao

Publication Activity (10 Years)

Years Active: 2014-2019
Publications (10 Years): 2

Top Topics

Electronic Word Of Mouth

Online Marketing

Purchase Intention

Top Venues

Electron. Commer. Res.

Aslib J. Inf. Manag.

Ind. Manag. Data Syst.

Publications

Wen-Chin Tsao, Tz-Chi Mau
Ethics in social media marketing. Aslib J. Inf. Manag. 71 (2) (2019)
Wen-Chin Tsao, Ming-Tsang Hsieh, Tom M. Y. Lin
Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship. Ind. Manag. Data Syst. 116 (9) (2016)
Wen-Chin Tsao, Ming-Tsang Hsieh
eWOM persuasiveness: do eWOM platforms and product type matter? Electron. Commer. Res. 15 (4) (2015)
Wen-Chin Tsao
Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers. Electron. Commer. Res. 14 (4) (2014)