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eWOM persuasiveness: do eWOM platforms and product type matter?

Wen-Chin TsaoMing-Tsang Hsieh
Published in: Electron. Commer. Res. (2015)
Keyphrases
  • electronic word of mouth
  • positive or negative
  • attitudes toward
  • online reviews
  • life cycle
  • data sets
  • neural network
  • production planning
  • information retrieval
  • positive and negative
  • product development