Wei-Hung Hsiao

Publication Activity (10 Years)

Years Active: 2013-2022
Publications (10 Years): 4

Top Topics

Theoretical Frameworks

Continuance Intention

Factors Influencing

Recommender Systems

Top Venues

Cyberpsychology Behav. Soc. Netw.

Behav. Inf. Technol.

Int. J. Inf. Manag.

Int. J. Mob. Commun.

Publications

Wei-Hung Hsiao, Yu-Hsiu Lin, Ing-Long Wu
Advergame for Purchase Intention via Game and Brand Attitudes from Antecedents of System Design, Psychological State, and Game Content: Interactive Role of Brand familiarity. J. Organ. Comput. Electron. Commer. 32 (1) (2022)
Chih-Cheng Lu, Ing-Long Wu, Wei-Hung Hsiao
Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. Int. J. Inf. Manag. 47 (2019)
Wei-Hung Hsiao, Tsung-Sheng Chang
Exploring the opportunity of digital voice assistants in the logistics and transportation industry. J. Enterp. Inf. Manag. 32 (6) (2019)
Ing-Long Wu, Wei-Hung Hsiao
Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value. Int. J. Mob. Commun. 15 (6) (2017)
Wei-Hung Hsiao, Tsung-Sheng Chang
Understanding consumers' continuance intention towards mobile advertising: a theoretical framework and empirical study. Behav. Inf. Technol. 33 (7) (2014)
Tsung-Sheng Chang, Wei-Hung Hsiao
Factors Influencing Intentions to Use Social Recommender Systems: A Social Exchange Perspective. Cyberpsychology Behav. Soc. Netw. 16 (5) (2013)