Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives.
Chih-Cheng LuIng-Long WuWei-Hung HsiaoPublished in: Int. J. Inf. Manag. (2019)
Keyphrases
- mobile advertising
- potential customers
- customer satisfaction
- customer relationship management
- website
- product design
- customer requirements
- lifecycle management
- cognitive model
- product information
- customer base
- affective computing
- service quality
- electronic commerce
- consumer behavior
- online shopping
- customer demand
- meta cognitive
- customer preferences
- software vendors
- customer support
- information processing
- internet shopping
- life cycle
- decision making
- narrative centered learning environments
- product catalogs
- marketing strategies
- call center
- user satisfaction
- human computer interaction