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Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value.
Ing-Long Wu
Wei-Hung Hsiao
Published in:
Int. J. Mob. Commun. (2017)
Keyphrases
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mobile advertising
internet advertising
online advertising
hong kong
rich media
online shopping
data mining
multimedia
web content
user experience
email
metadata
multimedia content
mobile devices
e learning
multimedia data
keywords
information retrieval