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Understanding consumers' continuance intention towards mobile advertising: a theoretical framework and empirical study.

Wei-Hung HsiaoTsung-Sheng Chang
Published in: Behav. Inf. Technol. (2014)
Keyphrases
  • theoretical framework
  • empirical studies
  • mobile advertising
  • fundamental principles
  • innovation diffusion theory
  • theoretical frameworks
  • email
  • online shopping
  • technology adoption
  • search engine
  • continuance intention