Vithala R. Rao

Publication Activity (10 Years)

Years Active: 2011-2024
Publications (10 Years): 3

Top Topics

Network Externalities

Partner Selection

Top Venues

Inf. Technol. People

Publications

Seongsoo Jang, Hwang Kim, Vithala R. Rao
How sales promotion influences consumers' physical exercise and purchase behaviors: evidence from mobile exercise app data. Inf. Technol. People 37 (4) (2024)
Jialie Chen, Vithala R. Rao
A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes. Manag. Sci. 66 (12) (2020)
Vithala R. Rao, Yu Yu, Nita Umashankar
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation. Mark. Sci. 35 (6) (2016)
Vishal Narayan, Vithala R. Rao, K. Sudhir
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India. Mark. Sci. 34 (6) (2015)
Hong Yuan, Miguel I. Gómez, Vithala R. Rao
Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach. Manag. Sci. 59 (7) (2013)
Xiang Fang, Srinagesh Gavirneni, Vithala R. Rao
Supply chains in the presence of store brands. Eur. J. Oper. Res. 224 (2) (2013)
Vishal Narayan, Vithala R. Rao, Carolyne Saunders
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism. Mark. Sci. 30 (2) (2011)