Nita Umashankar

Publication Activity (10 Years)

Years Active: 2014-2016
Publications (10 Years): 2

Top Topics

Purchase Behavior

Influence Factors

Internet Shopping

Top Venues

Publications

Vithala R. Rao, Yu Yu, Nita Umashankar
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation. Mark. Sci. 35 (6) (2016)
Jeffrey Parker, Nita Umashankar, Martin Schleicher
How Sharing Contexts Influence Purchase Amounts: The Case of Food Choices. CogSci (2015)
V. Kumar, Nita Umashankar, Kihyun Hannah Kim, Yashoda Bhagwat
Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors. Mark. Sci. 33 (5) (2014)