Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors.
V. KumarNita UmashankarKihyun Hannah KimYashoda BhagwatPublished in: Mark. Sci. (2014)
Keyphrases
- internet shopping
- factors influencing
- service quality
- customer satisfaction
- online stores
- customer service
- point of sale
- factors that influence
- external factors
- product information
- personality traits
- purchase behavior
- strategic decisions
- factors affecting
- marketing strategies
- electronic commerce
- service providers
- influencing factors
- contextual factors
- business transactions
- prior studies
- potential customers
- service requirements
- customer loyalty
- social factors
- service times
- call center
- economic development
- main factors
- service composition
- marketing campaigns
- online shopping
- management system
- customer relationship management
- influence factors
- social influence
- service oriented
- web services
- human behavior
- website
- competitive market
- customer support
- quality of service
- technology adoption
- demographic variables
- innovation diffusion
- significant predictors
- network effects