Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach.

Hong Yuan Miguel I. Gómez Vithala R. Rao

Published in: Manag. Sci. (2013)

Keyphrases

demand uncertainty
decision making
selling season
investment decisions
group buying
demand function
decision makers
service level
dynamic pricing
electronic commerce
supply chain
production cost
stock market
lead time
financial data
nash equilibrium
lower bound
cooperative
case study